"What animal is Google?" -
William Kamkwamba
What Would Google Do? by Jeff Jarvis (2009, Collins Business).
William Kamkwamba recounted on The Daily Show asking that question of some Russian friends when he first left his village. Without Google, without much technology at all, just a book and incredible ingenuity, he had created a windmill that powered his family's home and then much his village. Upon seeing Google for the first time, however, he typed "
windmill" in the
search box and thought, Look at all these applications for windmills! Where was this when I needed it?" Indeed.
As Jarvis notes in the book, Google's goal is to organize the world's knowledge. Imagine the power of Google in Einstein's hands or
Ben Franklin's or
Martin Luther King's? In
Helen Keller's or
Anne Frank's or Madame Curie's? Information, access, organization at your fingertips. Sometimes we forget how truly spectacular that little search box is. I know I, too, often forget or didn't know about the principles that brought us to this point. Jarvis does a great job of reminding us of these ideas and ideals. Of what's possible when we think forward instead of back. When we do things with individuals in mind rather than just the bottom line and how those things can ultimately create new businesses for us and new ways of thinking about the world and our place in it.
WWGD? got me pumped up. I'm a product manager in the online portion of a major entertainment company. We're trying desperately to look forward in a culture that clings to the old school and loves the copy cat. I have to remind myself again and again about these concepts. Remind myself about what I like and love on the web and what makes those things go. Remind myself about what we do best and create products that allow us to do that better in the digital age.
It's a harrowing task. It's an awesome time.
Get excited! Let's go.
Recommended for anybody who prefers thinking about next instead of now.